News
From September 2 to 8, 2024, dreamlaser's video art was shown on a large LED screen on Broadway as part of Art Innovation, a festival in New York.
The screen in the heart of New York's Times Square has traditionally served as a platform for displaying some of the most impressive multimedia creations—from compelling commercials to works of digital art.
The video by dreamlaser tells the story of light and warmth triumphing over cold and darkness. Just a small amount of light is enough for love and life to blossom where silence and chill once reigned. As the lights are turned on, a giant snail emerges from its shell, and flowers begin to push up from beneath the rapidly melting snow.
Festival works were selected on an open-call basis and were displayed every hour, around the clock, for an entire week.
Project team:
Anton Kolodyazhny, creative director
Anastasia Mendela, producer
Anya Yakovleva, team leader, supervisor
Evgeny Kudryavtsev, concept author, designer
Ekaterina Chetverikova, art director
Ayrat Bakirov, animator
Alexander Zaripov, sound