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The dreamlaser team created the content and developed the stage concept for the presentation of the new EXEED EXLANTIX ET and ES vehicles. We also provided technical support for the setup using laser equipment.
The event was dedicated to the launch of the new hybrid EXEED EXLANTIX ET and ES models. The client’s key request was to emphasize the innovation, advanced technology, and striking image of the brand. It was important to convey that the ET and ES models are not opposites, but two facets of the same concept of excellence — coexisting harmoniously and complementing one another.
The stage was set over water. The visual concept was inspired by images of water, natural purity, and reflections. The technological essence of the EXEED brand and its cutting-edge solutions echoed the power and superiority of the natural elements. The video content featured water textures, animations, and patterns. Viewers were taken on a journey — from the depths of the ocean, where energy is born, to its dramatic emergence at the water’s surface. A volumetric spatial effect was achieved using lasers, while the immersive experience was enhanced by a sound design that simulated an underwater sonic landscape.
Project Team:
- Executive Producer: Daria Fedorova
- Content Producer: Margarita Pukhova
- Technical Manager: Evgeny Zborovsky
- Art Director: Sofia Sheremet
- Concept Artists: Sofia Sheremet
- CG Artists: Ilya Kiselev, Kostya Shun, Alexandra Kulikova, Ivan Zakharov, Andrey Grigoriev
- Laser Engineer: Alexander Tugov
- Music & Sound Effects: Alexander Zaripov