News
As part of SPIEF 2026 in St. Petersburg, dreamlaser, in collaboration with New Line Group, designed and delivered the multimedia experience for the Republic of Bashkortostan's booth, creating an immersive environment that introduced visitors to the region's culture, key industries, and technological achievements.
At the heart of the booth stood the symbolic Shezhere Tree. Using a combination of volumetric and transparent LED displays, our team brought the tree's "soul" to life as a digital character that welcomed visitors and guided them through the history of the Republic.
The multimedia environment also incorporated large-scale LED displays and an interactive LED floor featuring original video content created by dreamlaser. Working together as a single visual ecosystem, each element contributed to a cohesive narrative, seamlessly connecting architecture, storytelling, and digital media.
Project team:
Producer: Maria Shiranova
Content Producers: Anastasia Mendela, Margarita Pukhova
Art Director: Andrey Grigoriev
Video Engineers: Stanislav Popov, Andrey Sokov
On-Site Technical Team: Andrey Zakharov, Kirill Zavarukhin, Anton Basov, Ilya Belyaev
Technical Production: dreamlaser