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Especially for the CIPR 2025 conference, dreamlaser has created a multimedia design for the plenary session in the Main Fair Building and a traditional mapping show on the Dmitrievskaya Tower of the Nizhny Novgorod Kremlin.
Multimedia Show for the CIPR 2025 Plenary Session
CIPR is a key Russian business event in the field of technology. The concept of the show for the plenary session is based on the combination of the heritage of the past, connected with the event’s location, the present and the prospects that innovations unlock.
In the first part of the show the emotional part is set — viewers will see the rich history of the Nizhny Novgorod Fair as a cultural and economic phenomenon, a place where progressive ideas and technologies converge. The visuals on the central screen are built around archival photographs of the Fair, while the side walls enhance the narrative with architectural mapping.
Moving to the present, we focus on the CIPR as the country’s main digital conference, a hub of business energy. The content takes on a high-tech character, ranging from abstract digital structures to symbols that reveal the scale and significance of the event.
Turning to the theme of the future in the content, we showcase inspiring scenes — a space of new opportunities and technological breakthroughs. Walls and surfaces seem to come alive at this moment with light waves and textures.
Mapping Show in honor of CIPR 2025
The mapping show on the Dmitrievskaya Tower of the Nizhny Novgorod Kremlin tells the story of the synergy between nature and innovation — together, they unlock the bright possibilities of the future where innovations become reliable allies of humankind. The first scene presents the tender interaction between a butterfly and a robot, who are gazing at each other against a backdrop of impressive skyscrapers — symbols of ambition and achievement. Despite being representatives of different worlds, these characters treat each other with care and respect, admiring each other’s beauty and perfection.
Then, the mapping transitions to a scene visually alluding to the iconic game Tetris.
Next, a robotic arm appears before the audience — a symbol of technological progress. It touches a button, and suddenly the entire tower is covered in bizarre, ethereal flowers. It is difficult to grasp whether they are real or part of a fantastic world created by AI.
Finally, a vortex of computer icons and symbols swirls across the projection — they accompany us so closely in everyday life, becoming such an integral part of it, that we, surrounded by them everywhere, barely even notice them anymore. Between show cycles, the tower is filled with binary code, as if transporting us into the matrix.
The CIPR-dedicated mapping show can be viewed from June 3rd to 5rd, from 9:00 PM to 2:00 AM.